Fragile Childhood is an awareness-raising campaign, which aims to reduce parents’ use of alcohol by helping them understand the harm it causes to children.
Adults, when under the influence of alcohol, don’t always come to think of how scary they might look in the eyes of a child.
Produced by Grillifilms.
Directed by Mikko Lehtinen
Editing & Sound design by Anders Meinander, RAGNAR films
Cannes Lions, shortlist
Cresta Awards, Gold
EACA Care Awards, Gran Prix
Golden drum, Grand Prix & Gold
D&AD, In the Book
CBI Awards, honorary mention
New York Festivals, Finalist award
UNDPI Award, New York Festivals
Montreaux Golden Awards, Finalist Award
Vuoden Huiput / ADC Finland, 2 x Silver
The Grand One, Gran Prix & Gold
Voitto Gala, 2 x Gold
Lürzer’s Archive, Issue 01/2013
#2 on Adweeks TOP 20 Freakiest ad’s of 2012
Act Responsible, Editors pick x 2 & one minute of responsibility, winner
SHOTS, reel selection, Issue 139